Synel Industries has accomplished a significant phase of its strategic branding initiative with the creation of a unified website design for its main divisions including Synel Corporate Headquarters (Israel), Synel North America and Synel UK.

All three websites feature a fresh, simplified design built around Synel’s corporate colours, blue and orange, and provide visitors with access to comprehensive information related to Synel products, partners, supports, events and announcements. 

“Our main priority for redesigning the website was to create a clean, user-friendly design that would engage visitors and effectively inform them about Synel Industries.  Secondly, it was also important for us as a global company to establish a cohesive presence in the marketplace by establishing a single website design template for our main divisions,” said Lyle Booth, Vice President of Sales, Synel North America.

A new development for both the Synel Headquarters and Synel North America sites is the Partner Portal section, a dedicated members-only area which will provide Synel Ecosystem Partners with resources including the entire line of Synel product brochures, sales and marketing PowerPoint presentations and templates, product demos, Synel’s Partner Ecosystem Handbook, and much more.

“We’re striving to develop and maintain websites that not only offer the most up-to-date information about Synel and its product offerings but also contain all the essential resources that our partners need to operate their businesses effectively and to achieve success with our Time and Attendance and Access Control products,” said Mr. Booth.

Daina Oku, Channel Sales Manager, Synel North America, is confident that the new site will enhance the online experience for Synel customers and new visitors.

“The redesigned website is the formalization of our new go-to-market channel partner strategy allowing us to engage our partners with what we call the 4 C’s: Co-Marketing, Community, Cooperation, and Co-Innovation.  The 4 C’s are the foundation of our Channel Partner Ecosystem which will mutually benefit Synel North America and our partners over the long-term,” said Mr. Oku.

“The new website will assure our partners that Synel North America is committed to being an elite Workforce Management and Access Control supplier. We look forward to introducing many new partners to our space throughout 2008.”

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